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APMP Maple Leaf Chapter Webinar: Seller Beware! Knowing your customer in today's competitive market

Date: September 23, 2015 - 11 AM Eastern

Understand how sales and proposal teams can work together to win

This session will provide practical insights into the new trend in selling solutions based on the increase in buyer awareness. The session will discuss how this new buyer/seller relationship affects selling and proposing in competitive markets. Marketing and proposal messaging must help shape buyer perceptions. Buyers are now fully empowered to draw their own conclusions about solutions without even talking to the seller. We must align our messages to customer expectations. The session will heighten awareness about the increased scrutiny of proposals from the buyers and the source selection teams. Tips and tricks for aligning proposal messages to buyer/customer benefits will be discussed.


After registering, you will receive a confirmation email containing information about joining the webinar.