June 16, 2016 - 11 AM Eastern
The Excellent Executive Summary
Ever found developing an Executive Summary to be a fraught process, as those involved argue about roles, structure, and content? Ever wondered what buyers really look for in that critical opening section of your proposal?
During this session, the presenter will draw upon recent research with evaluators, which tested their views on the Executive Summaries that they receive. He'll also bring his in-depth, hands-on experience of developing executive summaries for "must win" proposals—presenting a blueprint for Executive Summary excellence.
He'll offer practical advice that will enable you to develop highly effective, high impact Executive Summaries quickly and painlessly. In doing so, he'll challenge some of the old orthodoxies that perpetuate poor practice in relation to this essential element of proposals. Interactive and informative, engaging and thought-provoking, this promises to be a must-see session.
Speaker: BJ Lownie
Please register for this APMP Maple Leaf Chapter Webinar at:
After registering, you will receive a confirmation email containing information about joining the webinar.