Details:
“We are pleased to submit.” “World-class solutions.” “Cutting-edge technology.”

These familiar phrases appear in countless proposals - but they often dilute the message rather than demonstrate meaningful value. When evaluators see the same language repeatedly, even important differentiators can start to sound generic. This session invites proposal professionals to take a fresh look at the language we use and replace tired, empty phrasing with writing that is clear, relevant, credible, and focused on what matters most to the evaluator.

About the Presenter:
Kel Raleigh, CF APMP, blends creative and professional expertise in their approach to proposal management. With a Master of Fine Arts in Writing and Publication Design and experience publishing poetry and literary work, Kel brings a writer’s eye for clarity, precision, and audience impact to proposal development. Over more than five years in the proposal industry, Kel has managed and written winning bids for government and nonprofit clients, combining creativity and strategy to deliver results. Kel has also been selected to speak on international stages about AI and business writing. A seasoned speaker and trainer, Kel is committed to building inclusive professional communities. They serve as Chair of the APMP Pride Affinity Group and are a founding member of the Charm City Lemon Sticks women’s baseball team. Kel is dedicated to making proposal development more engaging and accessible.

Date & time: Thursday, October 22, 2026 I 12:00 PM  |  (UTC-04:00) Eastern Time (US & Canada)  |  1 hr

Registration link: https://apmpcanada-mapleleafchapter.my.webex.com/weblink/register/rd672301d9d391e0179d99328713f044c

Recording link: https://apmpcanada-mapleleafchapter.my.webex.com/apmpcanada-mapleleafchapter.my/ldr.php?RCID=13a34af1442e75cc6b0b8773c27c90e2

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