Details:
Capture remains one of the least understood — and most inconsistently applied — disciplines in winning work. While some teams reliably shape deals early and carry clear strategy through to proposal delivery, many others remain reactive, despite significant effort and experience.
This webinar draws on aggregated, anonymized benchmarking data, combined with established capture theory and practitioner insight, to examine how capture capability typically evolves across six dimensions:
Qualification and bid framing
Capture planning, management, and governance
Customer insight and relationship
Win strategy and solution development
Market intelligence and competitive positioning
Capture-to-proposal handover and execution
Rather than presenting a single best practice model, this webinar highlights recurring patterns, inflection points, and failure modes seen across organizations at different levels of maturity. The webinar is designed to be relevant whether capture is a dedicated role, shared across sales and proposals, or embedded informally.
Attendees will leave with a clearer understanding of their organization's likely capture maturity, where effort is being diluted, and which areas will deliver the greatest improvement if addressed next.
About the Presenters:
Ceri Mescall is Managing Director of Strategic Proposals Canada, the only APMP Accredited Training Organization based in Canada. She has 20 years of progressive experience in capture and proposals across the UK and Canada, working with organizations across industries to improve how they win work. Ceri is an APMP Approved Trainer for Foundation, Practitioner, Capture Practitioner, and AI certifications, an APMP 40 Under 40 award winner (class of 2019), an APMP Fellow (2020), and a Fellow of the Institute of Sales Professionals (ISP). She's a regular presenter, panelist, podcast guest, article author, and awards judge.
Lorraine Baird —Director, Strategic Proposals UK. Lorraine has 25 years' experience developing and presenting sales, proposal, and presentation training. She's held senior positions in bids and proposals for 18 years, where training other industry professionals has been an important role in UK-based and global programs. She's an APMP Approved Trainer in Foundation, Capture Practitioner and SRM. Lorraine has trained over 600 people over the past five years.
Date & time: Thursday, July 23, 2026 I 12:00 PM | (UTC-04:00) Eastern Time (US & Canada) | 1 hr
Registration link: https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fapmpcanada-mapleleafchapter.my.webex.com%2Fweblink%2Fregister%2Fr93d26b4f08eecc3a14d7e571880323b1&data=05%7C02%7C%7C06c360eaf54941f8a9c608def7d9ff4f%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C639220712870230641%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=OrFgIPDlfVSWvvH1wRm5BGqMRyQtlbBm1b00L5Sx4jw%3D&reserved=0
Presentation material: Capture maturity handout – https://strategicproposals.com/en-ca/capture-maturity
Capture Benchmarker self assessment – www.capturebenchmarker.com