Please Register for APMP Canada - Maple Leaf Chapter - The Science Behind Proposal Success on Wednesday, August 24th, 2022 12:00 PM Eastern Time, 9:00 AM Pacific, 10:00 AM Mountain, 11:00 AM Central, 1:00 PM Atlantic  |  1 hr

Details:

This session explores the science that explains why we do what we do as proposal professionals – from graphics to pens down.  Corinne presents evidence from research in cognition, perception, memory, learning, and attention so you can make smart decisions when faced with questions like:

• The proposal’s due soon. Should we spend our time writing technical content or editing?

• Space is limited. Are graphics worth it?

• Time is tight. Should we work through the weekend?

Learn the “why” behind proposal best practices and techniques from cognitive psychology to make your proposals even stronger.

Presenter's Bio:
Corinne Jorgenson is a marketing and proposal leader with 15 years’ experience specializing in the defense and intelligence community, research and development, engineering, and health. She’s a senior writer at Dragonfly Editorial and a professor of cognitive psychology at the University of Cincinnati.

Corinne’s experiences include running proposal operations for large IDIQ programs, designing brand collateral and graphics, writing, and editing engineering documentation, and managing classified proposals. She has been published in Winning the Business and Trajectory Magazine and in 2018, Corinne was recognized on APMP’s 40-under-40 list for her work in proposal management.

Corinne has an MS (management) and a BA (English) from Indiana University. She’s also working on a PhD in psychology at the University of Cincinnati.

Recording link: https://apmpcanada-mapleleafchapter.my.webex.com/apmpcanada-mapleleafchapter.my/ldr.php?RCID=f2ac3c47788367db1b294994666609a6

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