Please Register for APMP Canada - Maple Leaf Chapter - Crafting Project Narratives with Anchors: Why Weight Is Good & When to Shed It on Thursday, November 10, 2022 at 12:00 PM Eastern Time / 9:00 AM Pacific / 10:00 AM Mountain / 11:00 AM Central / 1:00 PM Atlantic
Fellow logophiles and colleagues Sarah and Deb will share how their backgrounds in writing, rhetoric, and linguistics inform their approach to crafting project narratives. (Yep, narratives not descriptions.) Sarah will discuss storytelling, and Deb will discuss anchoring. Together, these components create chunks that technical experts, lay audiences, and overburdened proposal reviewers can easily process. To what end? Anchored narratives satisfy readers, and satisfied readers are more likely to do what you ask. Who doesn’t want wins in their buckets? While Sarah and Deb won’t be answering that question, their session will help get more wins in yours.
You will leave Sarah and Deb’s session knowing how to:
Choose anchors your audience can notice.
Shape project narratives around anchors.
Release anchors so your audience can move on.
Sarah Reynolds Westin loves stories. She believes that constructing them requires as much (if not more) brainpower than hard and soft sciences—and comes with a side of artistic license and fulfilling joy. Knowing that everyone has stories to tell and that telling them well is key prompted her to earn two graduate degrees: an MA in English and an MFA in Creative Writing & Literary Arts. Sarah now crafts texts that speak directly to clients informed by the narrative genre. But you might wonder how storytelling applies to proposals. “Everything’s a story,” Sarah will tell you. “The fun part is getting people to listen to the end.” Her session, co-presented with Deb Castillo, will teach you how to craft a story that keeps, interests, and motivates your proposal reviewers.
Does anyone expect their career could unravel their graduate thesis’s argument? No. However, Deb Castillo will tell you that she faces this reality. Her expertise lies in how people process unfamiliar language by using anchors, such as sounds, symbols, context, and even literary devices. Every day, her colleagues—her company's technical experts and scientists—unknowingly challenge her thesis. They rely on jargon and lists that often bring up more questions than answers. Fortunately, Deb’s argument is well-founded. With a patient approach, she transforms their technical ideas into stories that laypersons and proposal reviewers can easily understand and score. Alongside Sarah Reynolds Westin she’ll teach you how to identify or create anchors that ground your proposal reviewers.
Registration Link: https://apmpcanada-mapleleafchapter.my.webex.com/webappng/sites/apmpcanada-mapleleafchapter.my/meeting/register/c053f4b4689941e2a4c19d957e799f97